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Arranged Marriages, Autoscaling & the AI Boom

Kedify Founders: Zbynek Roubalik and Jeff Fernandez

by Kedify Team

July 16, 2025

Arranged Marriages, Autoscaling & the AI Boom

When Open Core Ventures (OCV) introduced a Red Hat KEDA maintainer from a Czech town to an HR‑tech serial founder from New Jersey, even we thought: Wait… what? Yet just a few quarters later, that unlikely pair: Zbynek Roubalik (Chief Code Whisperer) and Jeff Fernandez (Chief “Let’s‑Go‑Sell‑This” Officer) is rewriting the autoscaling playbook for the AI era.

1. The Meet‑Cute (Kubernetes Edition)

Zbynek spent a decade keeping Red Hat’s cloud‑native plumbing alive and co‑created KEDA, the open‑source Event‑Driven Autoscaler now running in production at companies you’ve definitely heard of. Jeff, meanwhile, built and sold multiple SaaS businesses and can recite a sales funnel in his sleep. OCV put them in a virtual room and basically said, “Figure it out.” Spoiler: they did — Zbynek closed a six‑digit contract before they’d even picked a logo.

2. Why “Arranged Marriages” Work

OCV Partner Rich Aberman calls it founder arranged marriage: pair complementary brains, let curiosity trump credentials, and watch sparks (and revenue) fly. Zbynek obsesses over low‑latency metrics, Jeff obsesses over high‑velocity pipe. Titles? Meh. Delivering customer value? Yes, please.

3. Scaling Past CPU — Hello, AI Workloads

Traditional autoscaling stares at CPU and hopes for the best. Kedify eyes 70+ event sources — HTTP queues, business KPIs, even the price of GPUs — and scales before your users rage‑click refresh. As enterprises race to host their own LLMs, proactive GPU autoscaling isn’t a “nice‑to‑have,” it’s the difference between bill shock and budget bliss.

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4. The Secret Sauce: Totally Different, Totally Aligned

One founder thinks in PromQL, the other in pipeline stages. One reads kubectl logs, the other reads balance sheets. Together they’ve built a culture where engineers join customer calls and sales folks stress‑test Helm charts. The result? Faster releases, happier buyers, and an office playlist that veers from Czech metal to Springsteen without warning.

Call to Action

  • Kubernetes teams: Ready to autoscale like it’s 2025? Book a demo.

  • Builders & sellers: If odd couples building extraordinary things sounds fun, we’re hiring.

  • Skeptics: Ask OCV, or Sid Sijbrandij of GitLab fame, why they backed us. They love telling the story.


Great companies aren’t forged in echo chambers. They’re born when wildly different people chase one wildly ambitious goal. Kedify is proof that if you mix deep infrastructure chops with go‑to‑market grit (and maybe a dash of Czech pragmatism), you can scale anything — from HTTP traffic spikes to the GPUs powering tomorrow’s AI.

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